Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
I read an article today about Scanbuy, a company with the Scanlife application for newer smartphone models that allows the user to take a picture of 1-D bar codes, those most commonly used on consumer goods, and 2-D bar codes, a technology Scanbuy developed, to retrieve product, cost and other information.
Happy New Year! As a gift to you, my dear reader, below are links to interesting, recorded Webinars from late 2009. Thank you for making my first year writing this blog such a rewarding experience.
Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder.
Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
Getting people to your website is often the first step in the challenge to create a sale. In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.
I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
Google AdPlanner was released as a beta in June of 2008. In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.
Once you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI. This post walks you through how to add Google AdSense and AdManager to your Wordpress blog or website.
Understanding Lifetime Customer Value is a key factor in evaluating the health of a business. In this post, I look at how to calculate and increase LCV.
