How To Create Marketing Messages that Sell
July 25th, 2010
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I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life.
How Having Fun Can Increase Your Marketing ROI
June 20th, 2010
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I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference. One of the points in the article I don’t feel was given enough attention, that is, there is “a simple human truth: it’s hard to laugh alone.”
The Death of Business
June 13th, 2010
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The sky is falling! The sky is falling! It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend:
How To Build a Website Using WordPress and Thesis Theme Part 3
May 16th, 2010
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Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.
Read more…
How To Build a Website Using WordPress and Thesis Theme Part 2
May 2nd, 2010
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Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.
How To Build a Website Using WordPress and Thesis Theme Part 1
April 7th, 2010
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I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with. The test site I’m working on isn’t live yet, but I’m learning things about Thesis that I want to share.
L’Oreal Maybelline The Eraser Product Launch Fail
March 21st, 2010
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Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.” Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product. What I found is a good lesson for marketers everywhere.
How To Do Sponsorship Marketing
March 14th, 2010
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Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
Comparison Shop With Your Smartphone Camera
February 28th, 2010
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I read an article today about Scanbuy, a company with the Scanlife application for newer smartphone models that allows the user to take a picture of 1-D bar codes, those most commonly used on consumer goods, and 2-D bar codes, a technology Scanbuy developed, to retrieve product, cost and other information.
Best Webinars of Late 2009
January 3rd, 2010
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Happy New Year! As a gift to you, my dear reader, below are links to interesting, recorded Webinars from late 2009. Thank you for making my first year writing this blog such a rewarding experience.
Categories: Webinars
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