How Having Fun Can Increase Your Marketing ROI
I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference. One of the points in the article I don’t feel was given enough attention, that is, there is “a simple human truth: it’s hard to laugh alone.”
The Death of Business
How To Build a Website Using WordPress and Thesis Theme Part 3
Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.
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How To Build a Website Using WordPress and Thesis Theme Part 2
Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.
How To Build a Website Using WordPress and Thesis Theme Part 1
I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with. The test site I’m working on isn’t live yet, but I’m learning things about Thesis that I want to share.
L’Oreal Maybelline The Eraser Product Launch Fail
Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.” Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product. What I found is a good lesson for marketers everywhere.
How To Do Sponsorship Marketing
Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
Comparison Shop With Your Smartphone Camera
I read an article today about Scanbuy, a company with the Scanlife application for newer smartphone models that allows the user to take a picture of 1-D bar codes, those most commonly used on consumer goods, and 2-D bar codes, a technology Scanbuy developed, to retrieve product, cost and other information.
Best Webinars of Late 2009
Happy New Year! As a gift to you, my dear reader, below are links to interesting, recorded Webinars from late 2009. Thank you for making my first year writing this blog such a rewarding experience.

