Tools To Measure and Impact Social Media ROI
October 18th, 2009
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My boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how? It sounded like a good next post.
Categories: Email Marketing, Social Media Marketing Bitly Click Trends, CoTweet, Digg, DiggSpy, Discover, ENGAGEMENTdb, Facebook, Google Analytics, Klout, KnowEm, Meteor Solutions, NetInsight, Omniture, SiteCatalyst, SM2, Social Media Measurement Tools, Social Media Monitoring, Social Media ROI, StatCounter, Techrigy, TweetEffect, Twitter, Twitturly, Unica, ViralHeat, Wassup, Wordpress Stats, Yahoo! Web Analytics
In my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI. In this post, I provide some ways to measure it.
I hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series. First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. 
