Archive

Archive for October, 2009

Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

Read more…

Share

How To Measure Soft ROI

October 11th, 2009 2 comments

measuring_tapeIn my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI.  In this post, I provide some ways to measure it.

Read more…

Share

The Softer Side of Marketing ROI

October 4th, 2009 8 comments

mother henI hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series.  First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. Read more…

Share