Comments on: How To Measure Soft ROI http://www.marketingroiordie.com/2009/10/11/how-to-measure-soft-roi/ Wed, 26 Oct 2011 14:09:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jonny Stevens http://www.marketingroiordie.com/2009/10/11/how-to-measure-soft-roi/comment-page-1/#comment-218 Jonny Stevens Mon, 04 Apr 2011 02:15:44 +0000 http://www.marketingroiordie.com/?p=280#comment-218 Very good post. It would be interesting to see how much companies are using soft roi when deciding to implement a marketing plan. How would they go about estimating the expected sof roi? Great read though! Very good post. It would be interesting to see how much companies are using soft roi when deciding to implement a marketing plan. How would they go about estimating the expected sof roi?

Great read though!

]]> By: Chuck Bishof http://www.marketingroiordie.com/2009/10/11/how-to-measure-soft-roi/comment-page-1/#comment-33 Chuck Bishof Wed, 21 Oct 2009 16:43:51 +0000 http://www.marketingroiordie.com/?p=280#comment-33 I've read your threads before Rebekah and as usual you have a ton of great insight here. I think you can even get to quantifying some of these benefits by combining the work you suggest above with information about the distribution of financial performance outcomes in a particular industry or sector and then backing out the HARD benefits. Top performance in a sector AFTER HARD BENEFITS can be a good proxy (vs the mean) of the value of soft benefits like great customer relationships and highly engaged associates. Best Regards.....Chuck I’ve read your threads before Rebekah and as usual you have a ton of great insight here. I think you can even get to quantifying some of these benefits by combining the work you suggest above with information about the distribution of financial performance outcomes in a particular industry or sector and then backing out the HARD benefits. Top performance in a sector AFTER HARD BENEFITS can be a good proxy (vs the mean) of the value of soft benefits like great customer relationships and highly engaged associates. Best Regards…..Chuck

]]> By: Tools To Measure and Impact Social Media ROI | Marketing ROI or DIE! http://www.marketingroiordie.com/2009/10/11/how-to-measure-soft-roi/comment-page-1/#comment-30 Tools To Measure and Impact Social Media ROI | Marketing ROI or DIE! Sun, 18 Oct 2009 21:50:31 +0000 http://www.marketingroiordie.com/?p=280#comment-30 [...] URL shortner, plus how many clicks for all bitly links to the long URL. For example, my blog post How to Measure Soft ROI, shared on Twitter, received 10 clicks from my bitly link bit.ly/4AsFZL, but that was then shared [...] [...] URL shortner, plus how many clicks for all bitly links to the long URL. For example, my blog post How to Measure Soft ROI, shared on Twitter, received 10 clicks from my bitly link bit.ly/4AsFZL, but that was then shared [...]

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