Comments on: Tools To Measure and Impact Social Media ROI http://www.marketingroiordie.com/2009/10/18/tools-to-measure-and-impact-social-media-roi/ Wed, 17 Mar 2010 00:16:24 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Ryan Paul Thompson http://www.marketingroiordie.com/2009/10/18/tools-to-measure-and-impact-social-media-roi/comment-page-1/#comment-35 Ryan Paul Thompson Thu, 29 Oct 2009 16:26:39 +0000 http://www.marketingroiordie.com/?p=345#comment-35 I think a lot of us are getting that same question all the time. In my own trials, I've found stat tracking and then comparing the numbers to a traditional media buy in terms of clicks seems to garner the most appreciation for what Social Media can give in terms of ROI. That, and remembering to actually set a goal with each campaign that is measurable: Clicks, views, sales, RTs, lead generation,etc. But, props on a great article.:) I'm going to check out some of these other great stat tracking tools! I think a lot of us are getting that same question all the time.

In my own trials, I’ve found stat tracking and then comparing the numbers to a traditional media buy in terms of clicks seems to garner the most appreciation for what Social Media can give in terms of ROI. That, and remembering to actually set a goal with each campaign that is measurable: Clicks, views, sales, RTs, lead generation,etc.

But, props on a great article.:) I’m going to check out some of these other great stat tracking tools!

]]> By: Marina Mizioka http://www.marketingroiordie.com/2009/10/18/tools-to-measure-and-impact-social-media-roi/comment-page-1/#comment-31 Marina Mizioka Sun, 18 Oct 2009 22:23:08 +0000 http://www.marketingroiordie.com/?p=345#comment-31 Well, my friend, since Social Media professionals are kinda fresh, bosses will ask for results much more than we can imagine... for years to come. And it's a much more strategic task, so it might take some time to see some results. Thank god we've got many statistics websites to measure the advance of all our efforts. .-= Marina Mizioka´s last blog ..<a href="http://mtmzk2.wordpress.com/2009/10/01/8-ou-80/" rel="nofollow">8 ou 80</a> =-. Well, my friend, since Social Media professionals are kinda fresh, bosses will ask for results much more than we can imagine… for years to come.
And it’s a much more strategic task, so it might take some time to see some results.
Thank god we’ve got many statistics websites to measure the advance of all our efforts.
Marina Mizioka´s last blog ..8 ou 80

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