Archive

Archive for November, 2009

The Rise of Engagement Marketing

November 29th, 2009 5 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

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Manage Your Advertising ROI with Google AdPlanner

November 22nd, 2009 1 comment

Google_Ad_Planner_LogoGoogle AdPlanner was released as a beta in June of 2008.  In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.

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Increase Your Website ROI With Google AdSense and AdManager

November 15th, 2009 1 comment

google_logoOnce you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI.  This post walks you through how to add Google AdSense and AdManager to your WordPress blog or website.

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How to Calculate and Increase Lifetime Customer Value

November 8th, 2009 7 comments

haircut_scissors Understanding Lifetime Customer Value is a key factor in evaluating the health of a business.  In this post, I look at how to calculate and increase LCV.

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How To Increase and Measure Partnership ROI

November 1st, 2009 No comments

wedding_cake_topperBuilding partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.

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