I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
Google AdPlanner was released as a beta in June of 2008. In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.
Once you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI. This post walks you through how to add Google AdSense and AdManager to your WordPress blog or website.
Understanding Lifetime Customer Value is a key factor in evaluating the health of a business. In this post, I look at how to calculate and increase LCV.
Building partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.