Comments on: How To Increase and Measure Partnership ROI http://www.marketingroiordie.com/2009/11/01/how-to-increase-and-measure-partnership-roi/ Wed, 26 Oct 2011 14:09:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rebekah http://www.marketingroiordie.com/2009/11/01/how-to-increase-and-measure-partnership-roi/comment-page-1/#comment-145 Rebekah Tue, 22 Jun 2010 20:26:13 +0000 http://www.marketingroiordie.com/?p=377#comment-145 Interesting article on the topic of co-branding: http://bit.ly/aDkFS8 Co-Branding Kotler defines co-branding as, "two or more well-known brands combined in an offer" and each brand sponsors expect that the other brand name will strengthen the brand preference or purchase intention and hope to reach a new audience. Interesting article on the topic of co-branding: http://bit.ly/aDkFS8

Co-Branding
Kotler defines co-branding as, “two or more well-known brands combined in an offer” and each brand sponsors expect that the other brand name will strengthen the brand preference or purchase intention and hope to reach a new audience.

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