Comments on: The Rise of Engagement Marketing

By: How Having Fun Can Increase Your Marketing ROI | Marketing ROI or DIE!

How Having Fun Can Increase Your Marketing ROI | Marketing ROI or DIE! — Mon, 21 Jun 2010 01:04:37 +0000

[...] spoke about the importance of creating positive marketing messages in a prior post about engagement marketing but it bears repeating. At our core we are social creatures and we are attracted to people, [...]

By: Rebekah

Rebekah — Wed, 17 Mar 2010 00:16:24 +0000

An interesting article as further proof that ‘positivity’ is what sells:
http://bit.ly/cGVxuZ

“From a study on what kind of New York Times articles get shared by readers the most: People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics. Perhaps most of all, readers wanted to share articles that inspired awe.”

If it works for articles, it works for advertising.

By: Khan

Khan — Mon, 01 Mar 2010 18:01:46 +0000

Nice post ! liked the originality of the author. Learnt a lot. A lot !

By: Maria Sipka

Maria Sipka — Mon, 30 Nov 2009 22:18:15 +0000

I love how you bring the ‘humanness’ back into the marketing message. Very well written with great examples. Thank you!

By: Rebekah

Rebekah — Mon, 30 Nov 2009 19:27:08 +0000

@Steve Hurst Hi, Steve. I'll check out your site and be in touch. Rebekah

By: Brad Nimmons

Brad Nimmons — Mon, 30 Nov 2009 13:10:33 +0000

Feel the same way about the McLachlan song on the “save the animals” commercial. Nice piece otherwise.

By: Steve Hurst

Steve Hurst — Mon, 30 Nov 2009 10:49:55 +0000

Interesting stuff – we’e about to launch the Customer Engagement Club and we are looking for appropriate psost such as this for our blogs and tweets section we have a hlding page http://www.customerengagementclub.com and launch in the New Year – be good to hear from you