Archive

Archive for December, 2009

How To Design Online Ads Using Google Display Ad Builder

December 20th, 2009 No comments

Designing display ads is one of the more difficult undertakings in online advertising.  In this post, I review the free Google AdWords Display Ad Builder.

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How To Test Landing Pages

December 13th, 2009 2 comments

multiple_choiceTesting is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

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Free Keyword Suggestion Tools

December 6th, 2009 3 comments

search_magnifying_glass Getting people to your website is often the first step in the challenge to create a sale.  In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.

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