Comments on: How To Test Landing Pages

By: relationshipsellingbuffs

relationshipsellingbuffs — Tue, 29 Jun 2010 22:59:00 +0000

Very detailed article. I have always struggled with testing – as crucial as it is it seems to be the last thing most people realize they need when it really should be the first component of your marketing when developing a landing page. Great article. THanks for sharing.
relationshipsellingbuffs´s last blog ..Objection Handling- How to Handle Objections and Make the Sale

By: Rebekah

Rebekah — Tue, 18 May 2010 18:15:37 +0000

Another good article on this topic: http://bit.ly/dC8PxD

You Really Need To Ask The Target Audience

Clients tend to ask for my opinion on which landing page to use when linking their banner creative. Of course, my recommendation is going to be based on the campaign type (e.g., branding, direct response) and its objectives (e.g., drive leads, product awareness). I have an idea which existing Web site page will create the best user experience based on continuity of message and logic, but, more often than not, I am not in the campaign’s targeted demographics.

By: How To Design Online Ads Using Google Display Ad Builder | Marketing ROI or DIE!

Tue, 11 May 2010 17:23:17 +0000

[...] up campaigns and we will once again return to talks of multivariate testing (see my last post How To Test Landing Pages for more on [...]

By: Rebekah

Rebekah — Mon, 19 Apr 2010 17:13:36 +0000

A good article on this topic: http://www.clickz.com/3640001

5 Dimensions of Landing Page Element Success

Once you have identified the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance, Quality, Location, Proximity, Prominence.

By: Rex Dixon

Rex Dixon — Mon, 01 Mar 2010 18:31:07 +0000

You seem to have done a lot of testing. Do you by chance have any A/B Tests you could share/upload to the A/B Tests web site? ( http://www.abtests.com/ ) – Follow us on Twitter – @abtests
Rex Dixon´s last blog ..Coolest Friends: 2.5% improvement on homepage

By: Alan Mitchell

Alan Mitchell — Tue, 16 Feb 2010 03:22:32 +0000

Excellent post Rebekah.

One thing I regularly test is category-linking versus deep-linking to product pages, which is where AB testing can be incredibly insightful and doesn’t require any changes to the page itself ( http://www.alanmitchell.com.au/techniques/to-deep-link-or-not-to-deep-link/ ).

In terms of multivariate testing, I’ve only used Google’s Website Optimiser but the level of insight and flexibility LiveBall provides could make it worthwhile for larger campaigns which could easily make back its hefty $1,295 monthly price tag with improvements in conversion and revenue.

Cheers,
Alan

By: free and cheap stock photo

free and cheap stock photo — Mon, 01 Feb 2010 07:54:35 +0000

pretty expensive for $1200 a month. do they offer a trial
free and cheap stock photo´s last blog ..Photoshop design banana plug stock graphics in photoshop.