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Archive for March, 2010

L’Oreal Maybelline The Eraser Product Launch Fail

March 21st, 2010 1 comment

Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.”  Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product.  What I found is a good lesson for marketers everywhere.

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How To Do Sponsorship Marketing

March 14th, 2010 No comments

Last week I attended the Digiday Social conference in Universal City, California.  One of the topics that stood out to me was a presentation on “cause marketing.”  There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.

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