http://www.marketingroiordie.com/2010/07/25/how-to-create-marketing-messages-that-sell/ Wed, 26 Oct 2011 14:09:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingroiordie.com/2010/07/25/how-to-create-marketing-messages-that-sell/comment-page-1/#comment-161 Jim Matorin Mon, 02 Aug 2010 11:51:29 +0000 http://www.marketingroiordie.com/?p=822#comment-161 I finally finished reading and digesting your blog post Rebekah. A lot of good content equivalent to reading a solid white paper. I agree with Chad re: tip 10. Besides making the customer look like a hero, it is also wise to over deliver value and anticipate needs, thus be proactive in your approach. Last of all, your point about summarizing in three is something I am now going to be on the look out for and practice. I finally finished reading and digesting your blog post Rebekah. A lot of good content equivalent to reading a solid white paper. I agree with Chad re: tip 10. Besides making the customer look like a hero, it is also wise to over deliver value and anticipate needs, thus be proactive in your approach. Last of all, your point about summarizing in three is something I am now going to be on the look out for and practice.

]]> http://www.marketingroiordie.com/2010/07/25/how-to-create-marketing-messages-that-sell/comment-page-1/#comment-158 chad rose Mon, 26 Jul 2010 14:54:52 +0000 http://www.marketingroiordie.com/?p=822#comment-158 These are great tips. Thank you. Tip 10 should be #1 and in BOLD. So many times companies talk about making the customer the hero then all they talk about is themselves in their marketing messages. "We can help you by..." is not making the customer the hero! These are great tips. Thank you. Tip 10 should be #1 and in BOLD. So many times companies talk about making the customer the hero then all they talk about is themselves in their marketing messages. “We can help you by…” is not making the customer the hero!

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