How To Build a Website Using WordPress and Thesis Theme Part 2
May 2nd, 2010
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Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.
Archive
Author Archive
How To Build a Website Using WordPress and Thesis Theme Part 1
April 7th, 2010
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I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with. The test site I’m working on isn’t live yet, is live at LARabbits.org and I’ve learned things about Thesis that I want to share.
L’Oreal Maybelline The Eraser Product Launch Fail
March 21st, 2010
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Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.” Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product. What I found is a good lesson for marketers everywhere.
How To Do Sponsorship Marketing
March 14th, 2010
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Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
Comparison Shop With Your Smartphone Camera
February 28th, 2010
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I read an article today about Scanbuy, a company with the Scanlife application for newer smartphone models that allows the user to take a picture of 1-D bar codes, those most commonly used on consumer goods, and 2-D bar codes, a technology Scanbuy developed, to retrieve product, cost and other information.
Best Webinars of Late 2009
January 3rd, 2010
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Happy New Year! As a gift to you, my dear reader, below are links to interesting, recorded Webinars from late 2009. Thank you for making my first year writing this blog such a rewarding experience.
Categories: Webinars
How To Design Online Ads Using Google Display Ad Builder
December 20th, 2009
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Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder.
How To Test Landing Pages
December 13th, 2009
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Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
Free Keyword Suggestion Tools
December 6th, 2009
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Getting people to your website is often the first step in the challenge to create a sale. In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.
The Rise of Engagement Marketing
November 29th, 2009
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I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
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