General Motors recently announced that they figured out how to track social media ROI. Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, among other soft ROI indicators, is there something that GM knows that we don’t?
There are only two drivers of human behavior, pain avoidance and pleasure seeking, and marketers should keep this fact in mind when crafting their strategies.
In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers. This article I read recently illustrated how Avis did just that, and there are good lessons here.
A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects. The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly). What they fail to realize is that it is brilliant; this is how engagement marketing works.
Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder.
Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
Getting people to your website is often the first step in the challenge to create a sale. In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.
I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
Google AdPlanner was released as a beta in June of 2008. In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.
Once you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI. This post walks you through how to add Google AdSense and AdManager to your WordPress blog or website.
