Archive for the ‘Channel Development’ Category

Evaluating the ROI of Your Trade Relationships

August 31st, 2009 1 comment

Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research and analytics.  According to Newsfactor, “Trade spending [in Consumer Packaged Goods] ranks second only to the cost of goods on the balance sheet.”

So what is channel development?  Read more…