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Archive for the ‘Marketing Metrics’ Category

What GM Teaches Us About Social Media ROI

July 24th, 2011 7 comments

General Motors recently announced that they figured out how to track social media ROI.  Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, among other soft ROI indicators, is there something that GM knows that we don’t?

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The Death of Business

June 13th, 2010 1 comment

The sky is falling!  The sky is falling!  It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend:

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How to Calculate and Increase Lifetime Customer Value

November 8th, 2009 7 comments

haircut_scissors Understanding Lifetime Customer Value is a key factor in evaluating the health of a business.  In this post, I look at how to calculate and increase LCV.

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How To Measure Soft ROI

October 11th, 2009 2 comments

measuring_tapeIn my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI.  In this post, I provide some ways to measure it.

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The Softer Side of Marketing ROI

October 4th, 2009 8 comments

mother henI hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series.  First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. Read more…

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How to Calculate Marketing ROI

September 24th, 2009 11 comments

money_in_clampI’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future.  For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help.  If you find this too technical, jump to the SUMMARY at end. Read more…

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