The Death of Business
June 13th, 2010
4 comments
The sky is falling! The sky is falling! It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend:
Archive
Archive for the ‘Marketing Metrics’ Category
How to Calculate and Increase Lifetime Customer Value
November 8th, 2009
7 comments
Understanding Lifetime Customer Value is a key factor in evaluating the health of a business. In this post, I look at how to calculate and increase LCV.
How To Measure Soft ROI
October 11th, 2009
1 comment
In my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI. In this post, I provide some ways to measure it.
The Softer Side of Marketing ROI
October 4th, 2009
9 comments
I hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series. First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. Read more…
How to Calculate Marketing ROI
September 24th, 2009
12 comments
I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end. Read more…
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