Understanding Lifetime Customer Value is a key factor in evaluating the health of a business. In this post, I look at how to calculate and increase LCV.
In my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI. In this post, I provide some ways to measure it.
I hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series. First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. Read more…
I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end. Read more…
