Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder.
Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
Getting people to your website is often the first step in the challenge to create a sale. In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.
I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
Google AdPlanner was released as a beta in June of 2008. In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.
Once you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI. This post walks you through how to add Google AdSense and AdManager to your Wordpress blog or website.
My boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how? It sounded like a good next post.
Good ideas can come in small packages, and Z-CARD out of the UK proves it. If you want to implement a unique marketing campaign with measurable ROI, you may want to consider one of Z-CARD’s products: the pre-paid scratch card, blister packs, bottle hangers, and mini-brochures that begin the size of a credit card but fold out into a single page (up to 13 panels long x 3 wide). They can even be custom-shaped to resemble your product.
I read an article today that quoted Avinash Kaushik, author of the blog Occam’s Razor, who quipped, “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” According to MarketingProfs, slightly more than half (55%) of all businesses are trying to do it, and most (79%) aren’t yet trying to evaluate the ROI of their efforts, with 41% not knowing if it even CAN be done. Having read many articles lately on the topic of evaluating the ROI of social media efforts, I want to distill the information down to a list of metrics that can be used.
I read a white paper recently geared to online marketers from the company FetchBack, a retargeting company. In a nutshell, they state that online marketers often track the metric “conversions,” which can be different for each marketer depending on their business, for their website and from specific campaigns. What people often fail to take into consideration, however, is what percentage of conversions are from people who absorb information and then come back later to purchase.
