Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.
Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.
I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with. The test site I’m working on isn’t live yet, but I’m learning things about Thesis that I want to share.
Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.” Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product. What I found is a good lesson for marketers everywhere.
Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder.
Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
Getting people to your website is often the first step in the challenge to create a sale. In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.
I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
Google AdPlanner was released as a beta in June of 2008. In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.
