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Archive for the ‘Online Marketing’ Category

10 Tips to Build an Influencer Marketing Campaign

August 22nd, 2011 2 comments

I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign.

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What GM Teaches Us About Social Media ROI

July 24th, 2011 7 comments

General Motors recently announced that they figured out how to track social media ROI.  Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, among other soft ROI indicators, is there something that GM knows that we don’t?

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Leverage Multi-Channel Marketing for Marketing ROI

February 6th, 2011 No comments

In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers.  This article I read recently illustrated how Avis did just that, and there are good lessons here.

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How To Build a Website Using WordPress and Thesis Theme Part 3

May 16th, 2010 2 comments

Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.

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How To Build a Website Using WordPress and Thesis Theme Part 2

May 2nd, 2010 2 comments

Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.

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How To Build a Website Using WordPress and Thesis Theme Part 1

April 7th, 2010 2 comments

I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with.  The test site I’m working on isn’t live yet, is live at LARabbits.org and I’ve learned things about Thesis that I want to share.

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L’Oreal Maybelline The Eraser Product Launch Fail

March 21st, 2010 1 comment

Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.”  Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product.  What I found is a good lesson for marketers everywhere.

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How To Do Sponsorship Marketing

March 14th, 2010 No comments

Last week I attended the Digiday Social conference in Universal City, California.  One of the topics that stood out to me was a presentation on “cause marketing.”  There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.

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How To Design Online Ads Using Google Display Ad Builder

December 20th, 2009 No comments

Designing display ads is one of the more difficult undertakings in online advertising.  In this post, I review the free Google AdWords Display Ad Builder.

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How To Test Landing Pages

December 13th, 2009 2 comments

multiple_choiceTesting is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

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