Archive

Archive for the ‘Online Marketing’ Category

How To Build a Website Using WordPress and Thesis Theme Part 3

May 16th, 2010 Rebekah 2 comments

Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.

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How To Build a Website Using WordPress and Thesis Theme Part 2

May 2nd, 2010 Rebekah No comments

Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.

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How To Build a Website Using WordPress and Thesis Theme Part 1

April 7th, 2010 Rebekah 2 comments

I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with.  The test site I’m working on isn’t live yet, but I’m learning things about Thesis that I want to share.

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L’Oreal Maybelline The Eraser Product Launch Fail

March 21st, 2010 Rebekah 1 comment

Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.”  Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product.  What I found is a good lesson for marketers everywhere.

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How To Do Sponsorship Marketing

March 14th, 2010 Rebekah 3 comments

Last week I attended the Digiday Social conference in Universal City, California.  One of the topics that stood out to me was a presentation on “cause marketing.”  There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.

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How To Design Online Ads Using Google Display Ad Builder

December 20th, 2009 Rebekah 3 comments

Designing display ads is one of the more difficult undertakings in online advertising.  In this post, I review the free Google AdWords Display Ad Builder.

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How To Test Landing Pages

December 13th, 2009 Rebekah 6 comments

multiple_choiceTesting is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

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Free Keyword Suggestion Tools

December 6th, 2009 Rebekah 3 comments

search_magnifying_glass Getting people to your website is often the first step in the challenge to create a sale.  In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.

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The Rise of Engagement Marketing

November 29th, 2009 Rebekah 6 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

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Manage Your Advertising ROI with Google AdPlanner

November 22nd, 2009 Rebekah No comments

Google_Ad_Planner_LogoGoogle AdPlanner was released as a beta in June of 2008.  In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.

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