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Archive for the ‘Email Marketing’ Category

Tools To Measure and Impact Social Media ROI

October 18th, 2009 Rebekah 2 comments

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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Email Marketing Provides BEST Marketing ROI?

August 27th, 2009 Rebekah No comments

E-mailTwo separate articles today point to the same conclusion – that email marketing provides the best opportunity to evaluate marketing ROI.  Is this coincidence or is the Direct Marketing Association conspiring to convince marketers of this? Hmmm. Let’s take a closer look. Read more…