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Archive for the ‘Email Marketing’ Category

Leverage Multi-Channel Marketing for Marketing ROI

February 6th, 2011 No comments

In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers.  This article I read recently illustrated how Avis did just that, and there are good lessons here.

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Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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Email Marketing Provides BEST Marketing ROI?

August 27th, 2009 No comments

E-mailTwo separate articles today point to the same conclusion – that email marketing provides the best opportunity to evaluate marketing ROI.  Is this coincidence or is the Direct Marketing Association conspiring to convince marketers of this? Hmmm. Let’s take a closer look. Read more…

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