Leverage Multi-Channel Marketing for Marketing ROI
February 6th, 2011
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In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers. This article I read recently illustrated how Avis did just that, and there are good lessons here.
My boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how? It sounded like a good next post.
Two separate articles today point to the same conclusion – that email marketing provides the best opportunity to evaluate marketing ROI. Is this coincidence or is the 
