Archive

Archive for the ‘Online Marketing’ Category

Free Keyword Suggestion Tools

December 6th, 2009 3 comments

search_magnifying_glass Getting people to your website is often the first step in the challenge to create a sale.  In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.

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The Rise of Engagement Marketing

November 29th, 2009 5 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

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Manage Your Advertising ROI with Google AdPlanner

November 22nd, 2009 1 comment

Google_Ad_Planner_LogoGoogle AdPlanner was released as a beta in June of 2008.  In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.

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Increase Your Website ROI With Google AdSense and AdManager

November 15th, 2009 1 comment

google_logoOnce you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI.  This post walks you through how to add Google AdSense and AdManager to your WordPress blog or website.

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Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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ROI in Your Pocket

September 8th, 2009 No comments

pocketGood ideas can come in small packages, and Z-CARD out of the UK proves it.   If you want to implement a unique marketing campaign with measurable ROI, you may want to consider one of Z-CARD’s products: the pre-paid scratch card, blister packs, bottle hangers, and mini-brochures that begin the size of a credit card but fold out into a single page (up to 13 panels long x 3 wide).  They can even be custom-shaped to resemble your product.

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Evaluating the ROI of Your Online Friends

September 5th, 2009 No comments

measuring_backI read an article today that quoted Avinash Kaushik, author of the blog Occam’s Razor, who quipped, “Social media is like teen sex.  Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”  According to MarketingProfs, slightly more than half (55%) of all businesses are trying to do it, and most (79%) aren’t yet trying to evaluate the ROI of their efforts, with 41% not knowing if it even CAN be done. Having read many articles lately on the topic of evaluating the ROI of social media efforts, I want to distill the information down to a list of metrics that can be used.

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Tracking Return Conversions

September 4th, 2009 No comments

stalking_shirtI read a white paper recently geared to online marketers from the company FetchBack, a retargeting company.  In a nutshell, they state that online marketers often track the metric “conversions,” which can be different for each marketer depending on their business, for their website and from specific campaigns.  What people often fail to take into consideration, however, is what percentage of conversions are from people who absorb information and then come back later to purchase.

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Monitoring Chatter on the Web

August 28th, 2009 No comments

Chattering Teeth One way to measure marketing ROI is to monitor Web chatter about you, your company,  your brands, your competitors, your industry terms, etc., on the web.

I came across a company today, Techrigy, with a product called TechrigySM2 that offers this service.  Read more…

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Email Marketing Provides BEST Marketing ROI?

August 27th, 2009 No comments

E-mailTwo separate articles today point to the same conclusion – that email marketing provides the best opportunity to evaluate marketing ROI.  Is this coincidence or is the Direct Marketing Association conspiring to convince marketers of this? Hmmm. Let’s take a closer look. Read more…

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