I’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing. In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.
So much has been said already about Twitter. Apparently, it’s the best thing since sliced bread…or is it? The company I work with, C.A. Walker Research Solutions, has a Twitter account, I registered it just in case, but we’re not using it and quite honestly, I haven’t seen a need for our business.
Having read much about nothing, Twitter’s ROI is the best look I’ve seen about whether or not using Twitter makes sense for your business and has potential for positive marketing ROI. Read more…
