Archive for the ‘Twitter Marketing’ Category

10 Tips to Build an Influencer Marketing Campaign

August 22nd, 2011 2 comments

I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign.

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The Rise of Engagement Marketing

November 29th, 2009 5 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

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If You Don’t Twitter Does That Make You a Twit?

August 26th, 2009 No comments

Twitter birdSo much has been said already about Twitter.   Apparently, it’s the best thing since sliced bread…or is it?  The company I work with, C.A. Walker Research Solutions, has a Twitter account, I registered it just in case, but we’re not using it and quite honestly, I haven’t seen a need for our business.

Having read much about nothing, Twitter’s ROI is the best look I’ve seen about whether or not using Twitter makes sense for your business and has potential for positive marketing ROI. Read more…