Marketing ROI or DIE!

The sky is falling!  The sky is falling!  It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend:

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Testing is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

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I read a blog posting recently by Marketo, which postulates that there is no longer a difference between B2B and B2C marketing.  Since “our jobs are our lives and our lives are our jobs,” we should be using communications that speak to them the same.  Are the lines now blurred so far that they really have merged into a B2B2C reality?  Taking a look at other recent articles, I want to explore further how they are now same and what may forever be different.

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Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research and analytics.  According to Newsfactor, “Trade spending [in Consumer Packaged Goods] ranks second only to the cost of goods on the balance sheet.”

So what is channel development?  Read more…

So much has been said already about Twitter.   Apparently, it’s the best thing since sliced bread…or is it?  The company I work with, C.A. Walker Research Solutions, has a Twitter account, I registered it just in case, but we’re not using it and quite honestly, I haven’t seen a need for our business.

Having read much about nothing, Twitter’s ROI is the best look I’ve seen about whether or not using Twitter makes sense for your business and has potential for positive marketing ROI. Read more…

Marketing has undergone profound changes to keep pace with technological advances. The job of marketers used to be to know how to reach and create a message applicable to a particular group of people.  In the new marketing reality, they have to know how to create a long-term dialogue with individuals, manage the whole process, and measure a return. Read more…

Like a PB&J is not possible without peanut butter, behavioral marketing is not possible without an investment into understanding a company’s customers through segmentation. Read more…