Archive

Archive for the ‘Relationship Marketing’ Category

10 Tips to Build an Influencer Marketing Campaign

August 22nd, 2011 2 comments

I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign.

Read more…

Share

What McDonald’s Teaches Us About Engagement

September 6th, 2010 7 comments

A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects.   The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly).  What they fail to realize is that it is brilliant; this is how engagement marketing works.

Read more…

Share

The Death of Business

June 13th, 2010 1 comment

The sky is falling!  The sky is falling!  It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend:

Read more…

Share

How To Test Landing Pages

December 13th, 2009 2 comments

multiple_choiceTesting is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

Read more…

Share

The Rise of Engagement Marketing

November 29th, 2009 5 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

Read more…

Share

B2B2C: Are We Not All Marketing to People?

September 29th, 2009 3 comments

B2B2CI read a blog posting recently by Marketo, which postulates that there is no longer a difference between B2B and B2C marketing.  Since “our jobs are our lives and our lives are our jobs,” we should be using communications that speak to them the same.  Are the lines now blurred so far that they really have merged into a B2B2C reality?  Taking a look at other recent articles, I want to explore further how they are now same and what may forever be different.

Read more…

Share

Evaluating the ROI of Your Trade Relationships

August 31st, 2009 1 comment

Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research and analytics.  According to Newsfactor, “Trade spending [in Consumer Packaged Goods] ranks second only to the cost of goods on the balance sheet.”

So what is channel development?  Read more…

Share

If You Don’t Twitter Does That Make You a Twit?

August 26th, 2009 No comments

Twitter birdSo much has been said already about Twitter.   Apparently, it’s the best thing since sliced bread…or is it?  The company I work with, C.A. Walker Research Solutions, has a Twitter account, I registered it just in case, but we’re not using it and quite honestly, I haven’t seen a need for our business.

Having read much about nothing, Twitter’s ROI is the best look I’ve seen about whether or not using Twitter makes sense for your business and has potential for positive marketing ROI. Read more…

Share

Hey YOU! The Power of Marketing to Individuals

August 26th, 2009 1 comment

Marketing has undergone profound changes to keep pace with technological advances. The job of marketers used to be to know how to reach and create a message applicable to a particular group of people.  In the new marketing reality, they have to know how to create a long-term dialogue with individuals, manage the whole process, and measure a return. Read more…

Share

Segmentation is to Behavioral Marketing as Peanut Butter is to a PB&J

August 25th, 2009 No comments

Peanut butter and jelly sandwich

Like a PB&J is not possible without peanut butter, behavioral marketing is not possible without an investment into understanding a company’s customers through segmentation. Read more…

Share