How To Test Landing Pages
December 13th, 2009
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Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
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Segmentation is to Behavioral Marketing as Peanut Butter is to a PB&J
August 25th, 2009
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Like a PB&J is not possible without peanut butter, behavioral marketing is not possible without an investment into understanding a company’s customers through segmentation. Read more…
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