How To Build a Website Using WordPress and Thesis Theme Part 3

May 16th, 2010 2 comments

Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.

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How To Build a Website Using WordPress and Thesis Theme Part 2

May 2nd, 2010 2 comments

Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.

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How To Build a Website Using WordPress and Thesis Theme Part 1

April 7th, 2010 2 comments

I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with.  The test site I’m working on isn’t live yet, is live at LARabbits.org and I’ve learned things about Thesis that I want to share.

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L’Oreal Maybelline The Eraser Product Launch Fail

March 21st, 2010 1 comment

Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.”  Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product.  What I found is a good lesson for marketers everywhere.

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How To Do Sponsorship Marketing

March 14th, 2010 No comments

Last week I attended the Digiday Social conference in Universal City, California.  One of the topics that stood out to me was a presentation on “cause marketing.”  There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.

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Comparison Shop With Your Smartphone Camera

February 28th, 2010 2 comments

I read an article today about Scanbuy, a company with the Scanlife application for newer smartphone models that allows the user to take a picture of 1-D bar codes, those most commonly used on consumer goods, and 2-D bar codes, a technology Scanbuy developed, to retrieve product, cost and other information.

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Best Webinars of Late 2009

January 3rd, 2010 No comments

Happy New Year!  As a gift to you, my dear reader, below are links to interesting, recorded Webinars from late 2009.  Thank you for making my first year writing this blog such a rewarding experience.

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How To Design Online Ads Using Google Display Ad Builder

December 20th, 2009 No comments

Designing display ads is one of the more difficult undertakings in online advertising.  In this post, I review the free Google AdWords Display Ad Builder.

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How To Test Landing Pages

December 13th, 2009 2 comments

multiple_choiceTesting is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

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Free Keyword Suggestion Tools

December 6th, 2009 3 comments

search_magnifying_glass Getting people to your website is often the first step in the challenge to create a sale.  In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.

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