Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating with Facebook, Myspace and Twitter.
Part two of how to use WordPress and the Thesis Theme to build a website, using Thesis Hooks to add a Clickable-to-Home Header Image.
I recently began working with WordPress and the Thesis Theme to redo the website of a non-profit rabbit welfare group that I volunteer with. The test site I’m working on isn’t live yet, is live at LARabbits.org and I’ve learned things about Thesis that I want to share.
Recently, I saw a television ad for a new women’s makeup foundation by L’Oreal Maybelline, but only caught part of the name as “Age Eraser.” Out of curiosity of how effectively L’Oreal spends its marketing dollars, I grabbed my smartphone to search for the product. What I found is a good lesson for marketers everywhere.
Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
I read an article today about Scanbuy, a company with the Scanlife application for newer smartphone models that allows the user to take a picture of 1-D bar codes, those most commonly used on consumer goods, and 2-D bar codes, a technology Scanbuy developed, to retrieve product, cost and other information.
Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder.
Testing is an important step of evaluating effectiveness of online advertising. In this post, I look at how to test landing pages for optimal conversion rates.
Getting people to your website is often the first step in the challenge to create a sale. In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.