Posts Tagged ‘Alterian Partners’

Hey YOU! The Power of Marketing to Individuals

August 26th, 2009 1 comment

Marketing has undergone profound changes to keep pace with technological advances. The job of marketers used to be to know how to reach and create a message applicable to a particular group of people.  In the new marketing reality, they have to know how to create a long-term dialogue with individuals, manage the whole process, and measure a return. Read more…