Posts Tagged ‘B2B Marketing ROI’

How Having Fun Can Increase Your Marketing ROI

June 20th, 2010 2 comments

I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference.  One of the points in the article I don’t feel was given enough attention, that is, there is “a simple human truth: it’s hard to laugh alone.”

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How to Calculate Marketing ROI

September 24th, 2009 11 comments

money_in_clampI’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future.  For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help.  If you find this too technical, jump to the SUMMARY at end. Read more…