How Having Fun Can Increase Your Marketing ROI
June 20th, 2010
2 comments
I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference. One of the points in the article I don’t feel was given enough attention, that is, there is “a simple human truth: it’s hard to laugh alone.”
I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end. 
