Posts Tagged ‘B2B Marketing’

B2B2C: Are We Not All Marketing to People?

September 29th, 2009 4 comments

B2B2CI read a blog posting recently by Marketo, which postulates that there is no longer a difference between B2B and B2C marketing.  Since “our jobs are our lives and our lives are our jobs,” we should be using communications that speak to them the same.  Are the lines now blurred so far that they really have merged into a B2B2C reality?  Taking a look at other recent articles, I want to explore further how they are now same and what may forever be different.

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