Posts Tagged ‘Channel Marketing’

How To Increase and Measure Partnership ROI

November 1st, 2009 No comments

wedding_cake_topperBuilding partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.

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Evaluating the ROI of Your Trade Relationships

August 31st, 2009 1 comment

Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research and analytics.  According to Newsfactor, “Trade spending [in Consumer Packaged Goods] ranks second only to the cost of goods on the balance sheet.”

So what is channel development?  Read more…