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Posts Tagged ‘Co-Marketing’

How To Do Sponsorship Marketing

March 14th, 2010 No comments

Last week I attended the Digiday Social conference in Universal City, California.  One of the topics that stood out to me was a presentation on “cause marketing.”  There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.

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How to Calculate and Increase Lifetime Customer Value

November 8th, 2009 7 comments

haircut_scissors Understanding Lifetime Customer Value is a key factor in evaluating the health of a business.  In this post, I look at how to calculate and increase LCV.

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How To Increase and Measure Partnership ROI

November 1st, 2009 No comments

wedding_cake_topperBuilding partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.

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