How To Do Sponsorship Marketing
March 14th, 2010
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Last week I attended the Digiday Social conference in Universal City, California. One of the topics that stood out to me was a presentation on “cause marketing.” There are two different types of cause marketing that I would like to discuss, brand value alignment and sponsorships or microsponsorships.
Understanding Lifetime Customer Value is a key factor in evaluating the health of a business. In this post, I look at how to calculate and increase LCV.
Building partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.
