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Posts Tagged ‘Communication Strategies’

Using Pain and Pleasure to Increase Marketing ROI

March 20th, 2011 No comments

There are only two drivers of human behavior, pain avoidance and pleasure seeking, and marketers should keep this fact in mind when crafting their strategies.

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Leverage Multi-Channel Marketing for Marketing ROI

February 6th, 2011 No comments

In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers.  This article I read recently illustrated how Avis did just that, and there are good lessons here.

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