Posts Tagged ‘Cost of Goods Sold’

How to Calculate Marketing ROI

September 24th, 2009 11 comments

money_in_clampI’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future.  For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help.  If you find this too technical, jump to the SUMMARY at end. Read more…