What McDonald’s Teaches Us About Engagement
September 6th, 2010
7 comments
A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects. The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly). What they fail to realize is that it is brilliant; this is how engagement marketing works.
Two separate articles today point to the same conclusion – that email marketing provides the best opportunity to evaluate marketing ROI. Is this coincidence or is the 
