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Posts Tagged ‘Email Marketing’

What McDonald’s Teaches Us About Engagement

September 6th, 2010 7 comments

A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects.   The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly).  What they fail to realize is that it is brilliant; this is how engagement marketing works.

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Email Marketing Provides BEST Marketing ROI?

August 27th, 2009 No comments

E-mailTwo separate articles today point to the same conclusion – that email marketing provides the best opportunity to evaluate marketing ROI.  Is this coincidence or is the Direct Marketing Association conspiring to convince marketers of this? Hmmm. Let’s take a closer look. Read more…

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