Archive

Posts Tagged ‘Engagement Marketing’

What GM Teaches Us About Social Media ROI

July 24th, 2011 7 comments

General Motors recently announced that they figured out how to track social media ROI.  Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, among other soft ROI indicators, is there something that GM knows that we don’t?

Read more…

Share

What McDonald’s Teaches Us About Engagement

September 6th, 2010 7 comments

A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects.   The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly).  What they fail to realize is that it is brilliant; this is how engagement marketing works.

Read more…

Share

The Rise of Engagement Marketing

November 29th, 2009 5 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

Read more…

Share