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Posts Tagged ‘Google Analytics’

Manage Your Advertising ROI with Google AdPlanner

November 22nd, 2009 1 comment

Google_Ad_Planner_LogoGoogle AdPlanner was released as a beta in June of 2008.  In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.

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Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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