Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research and analytics. According to Newsfactor, “Trade spending [in Consumer Packaged Goods] ranks second only to the cost of goods on the balance sheet.”
So what is channel development? Read more…
Categories: Channel Development, Manufacturing, Relationship Marketing Tags: Channel Development, Channel Marketing, Co-op Marketing, Consumer Goods, Marketing Automation, Marketing ROI, Partner Relationship Management, PRM, TPM, Trade Marketing, Trade Partner, Trade Promotion Management
Marketing has undergone profound changes to keep pace with technological advances. The job of marketers used to be to know how to reach and create a message applicable to a particular group of people. In the new marketing reality, they have to know how to create a long-term dialogue with individuals, manage the whole process, and measure a return. Read more…
