Marketing ROI or DIE!

I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference.  One of the points in the article I don’t feel was given enough attention, that is, there is “a simple human truth: it’s hard to laugh alone.”

Read more…

Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research and analytics.  According to Newsfactor, “Trade spending [in Consumer Packaged Goods] ranks second only to the cost of goods on the balance sheet.”

So what is channel development?  Read more…