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Posts Tagged ‘Omniture’

How To Increase and Measure Partnership ROI

November 1st, 2009 No comments

wedding_cake_topperBuilding partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.

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Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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