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Posts Tagged ‘PPC Campaigns’

How To Test Landing Pages

December 13th, 2009 2 comments

multiple_choiceTesting is an important step of evaluating effectiveness of online advertising.  In this post, I look at how to test landing pages for optimal conversion rates.

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Free Keyword Suggestion Tools

December 6th, 2009 3 comments

search_magnifying_glass Getting people to your website is often the first step in the challenge to create a sale.  In this post, I look at some free keyword search tools for use in search engine optimization and PPC (pay per click) advertising.

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