How To Create Marketing Messages that Sell
July 25th, 2010
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I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life.
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We Can’t Afford to Be Rock Chippers
September 15th, 2009
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A number of years ago, when I was with a different company, I met with my department’s VP and he said something that I will never forget. Something along the lines of, “You’re different from other people because you’re not a rock chipper. Rock chippers are great; you hand them a rock and something to chip away at it with, and they’ll do so in earnest. The world needs rock chippers, but some have to be leaders.”
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