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Posts Tagged ‘Sales’

Leverage Multi-Channel Marketing for Marketing ROI

February 6th, 2011 No comments

In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers.  This article I read recently illustrated how Avis did just that, and there are good lessons here.

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What McDonald’s Teaches Us About Engagement

September 6th, 2010 7 comments

A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects.   The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly).  What they fail to realize is that it is brilliant; this is how engagement marketing works.

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How To Create Marketing Messages that Sell

July 25th, 2010 2 comments

I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life.

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We Can’t Afford to Be Rock Chippers

September 15th, 2009 No comments

rock_chipperA number of years ago, when I was with a different company, I met with my department’s VP and he said something that I will never forget.  Something along the lines of, “You’re different from other people because you’re not a rock chipper.  Rock chippers are great; you hand them a rock and something to chip away at it with, and they’ll do so in earnest.  The world needs rock chippers, but some have to be leaders.”

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