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	<title>Marketing ROI or DIE! &#187; Sentiment Analysis</title>
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		<title>Monitoring Chatter on the Web</title>
		<link>http://www.marketingroiordie.com/2009/08/28/monitoring-chatter-on-the-web/</link>
		<comments>http://www.marketingroiordie.com/2009/08/28/monitoring-chatter-on-the-web/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 23:48:17 +0000</pubDate>
		<dc:creator>Rebekah</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sentiment Analysis]]></category>
		<category><![CDATA[SM2]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Techrigy]]></category>

		<guid isPermaLink="false">http://www.marketingroiordie.com/?p=79</guid>
		<description><![CDATA[One way to measure marketing ROI is to monitor Web chatter about you, your company,  your brands, your competitors, your industry terms, etc., on the web. I came across a company today, Techrigy, with a product called TechrigySM2 that offers this service.  


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			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-80" title="Chattering Teeth" src="http://www.marketingroiordie.com/wp-content/uploads/2009/08/Chattering-Teeth.JPG" alt="Chattering Teeth" width="112" height="115" /> One way to measure marketing ROI is to monitor Web chatter about you, your company,  your brands, your competitors, your industry terms, etc., on the web.</p>
<p>I came across a company today, Techrigy, with a product called <a title="TechrigySM2" href="http://sm2.techrigy.com" target="_blank">TechrigySM2</a> that offers this service. <span id="more-79"></span> They offer free to monitor five search terms and up to 1,000 results&#8230;not per term.  If you want more than that, you&#8217;ll pay $600+/month.  I&#8217;m assuming they use a sliding scale depending on the size of the company that wants it.</p>
<p>They monitor the following:</p>
<ul>
<li>Blogs</li>
<li>Wikis (Such as Wikipedia)</li>
<li>Message boards/Forums</li>
<li>Video/photo sharing website (such as Flickr and YouTube)</li>
<li>Mainstream media blogs (such as the New York Times blogs)</li>
<li>Microblogs (such as Twitter, Pownce, Friendfeed, and Plurk)</li>
<li>Social networks (such as Facebook and MySpace)</li>
</ul>
<p>And, of course, they offer a whole bunch of additional options such as &#8220;Sentiment Analysis,&#8221; &#8220;Discussion Clustering,&#8221; and it all ties into their new parent company&#8217;s platform that includes Campaign Management, Web Content Management, Email Marketing and Marketing Analytics tools.</p>
<p>I&#8217;m checking it out myself to see what I can get out of it&#8230;you should too. One thing that I&#8217;ve found it&#8217;s great for is to find other bloggers and Twitters who are discussing marketing ROI, so I can follow them.  It&#8217;s just too bad they don&#8217;t offer a more limited package for small businesses at around $50/month.</p>
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