Posts Tagged ‘SM2’

Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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Monitoring Chatter on the Web

August 28th, 2009 No comments

Chattering Teeth One way to measure marketing ROI is to monitor Web chatter about you, your company,  your brands, your competitors, your industry terms, etc., on the web.

I came across a company today, Techrigy, with a product called TechrigySM2 that offers this service.  Read more…