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Posts Tagged ‘Social Media Metrics’

Evaluating the ROI of Your Online Friends

September 5th, 2009 No comments

measuring_backI read an article today that quoted Avinash Kaushik, author of the blog Occam’s Razor, who quipped, “Social media is like teen sex.  Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”  According to MarketingProfs, slightly more than half (55%) of all businesses are trying to do it, and most (79%) aren’t yet trying to evaluate the ROI of their efforts, with 41% not knowing if it even CAN be done. Having read many articles lately on the topic of evaluating the ROI of social media efforts, I want to distill the information down to a list of metrics that can be used.

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