How To Measure Soft ROI
October 11th, 2009
1 comment
In my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI. In this post, I provide some ways to measure it.
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The Softer Side of Marketing ROI
October 4th, 2009
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I hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series. First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. Read more…
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