Better questions. Smarter experiments.
Marketing that
earns its keep.
What is working? What is wasting your time? Practical guides and tools to help you make better marketing decisions and put them to work.
Explore the articles →Start with a better question.
All articles →
Measurement
How to calculate marketing ROI without fooling yourself
Revenue is only part of the story. Work through the costs, margins, and assumptions behind a useful ROI calculation.
Read the guide →
Email marketing
Is email marketing profitable for your business?
Find out what your results can actually tell you, beyond clicks and industry averages.
Check your approach →
Customer value
What is a customer worth?
Connect customer value to what you can afford to spend acquiring one.
Work through the numbers →Less guesswork. Useful tools.
Free resources →Marketing ROI worksheet
Bring your costs and margins together. See your return and the revenue needed to break even.
Get the free worksheet →Customer value calculator
Explore how purchase frequency, customer lifespan, and margin change what a customer is worth.
Get the free calculator →Work with Rebekah
Good strategy deserves
good implementation.
I help connect marketing strategy with writing, websites, search, email, and practical agent workflows. Find the gaps, decide what matters, and get the work moving.
Explore working together →Start with a marketing checkup.
$495A focused review of one website or campaign, a written plan with five priorities, and a 45-minute discussion.
See the scope and request a checkup →The person behind the questions
Hi, I’m Rebekah Paul.
I started Marketing ROI or DIE! in the late 2000s to explore a question that still matters to me: what makes marketing produce a useful return?
This is where I challenge assumptions, work through the numbers, and share practical ideas drawn from marketing strategy and implementation.
More about my work →