I’ve Moved to DigitalHive.buzz

October 23rd, 2014 Comments off


While I would like to be able to keep this blog going with analysis and commentary on Marketing ROI, I have switched focus and am now studying all things related to Digital Marketing on my new blog, DigitalHive.buzz.  Please join me there instead, thank you!


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10 Tips to Build an Influencer Marketing Campaign

August 22nd, 2011 2 comments

I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign.

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What GM Teaches Us About Social Media ROI

July 24th, 2011 7 comments

General Motors recently announced that they figured out how to track social media ROI.  Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, among other soft ROI indicators, is there something that GM knows that we don’t?

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Using Pain and Pleasure to Increase Marketing ROI

March 20th, 2011 No comments

There are only two drivers of human behavior, pain avoidance and pleasure seeking, and marketers should keep this fact in mind when crafting their strategies.

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Leverage Multi-Channel Marketing for Marketing ROI

February 6th, 2011 No comments

In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers.  This article I read recently illustrated how Avis did just that, and there are good lessons here.

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Perception is NOT Reality

October 3rd, 2010 1 comment

Too often we feel that the way we see things is the way things truly are, and we are too often unable or unwilling to change our perceptions.

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What McDonald’s Teaches Us About Engagement

September 6th, 2010 7 comments

A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects.   The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to put it mildly).  What they fail to realize is that it is brilliant; this is how engagement marketing works.

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How To Create Marketing Messages that Sell

July 25th, 2010 2 comments

I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life.

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How Having Fun Can Increase Your Marketing ROI

June 20th, 2010 2 comments

I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference.  One of the points in the article I don’t feel was given enough attention, that is, there is “a simple human truth: it’s hard to laugh alone.”

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The Death of Business

June 13th, 2010 1 comment

The sky is falling!  The sky is falling!  It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend:

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