The Rise of Engagement Marketing

November 29th, 2009 5 comments

gorillaI’ve been reading a lot lately about the “death” of traditional advertising and the rise of engagement marketing.  In this post I want to discuss engagement marketing, also known as engagement design, tryvertising, experiential marketing, and guerrilla marketing.

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Manage Your Advertising ROI with Google AdPlanner

November 22nd, 2009 1 comment

Google_Ad_Planner_LogoGoogle AdPlanner was released as a beta in June of 2008.  In this post, I look at what AdPlanner can do and how to use it to manage your online advertising ROI.

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Increase Your Website ROI With Google AdSense and AdManager

November 15th, 2009 1 comment

google_logoOnce you have setup a blog or website and earned some traffic, you may decide to include advertising to increase your ROI.  This post walks you through how to add Google AdSense and AdManager to your WordPress blog or website.

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How to Calculate and Increase Lifetime Customer Value

November 8th, 2009 7 comments

haircut_scissors Understanding Lifetime Customer Value is a key factor in evaluating the health of a business.  In this post, I look at how to calculate and increase LCV.

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How To Increase and Measure Partnership ROI

November 1st, 2009 No comments

wedding_cake_topperBuilding partnerships with other companies is an effective way to increase marketing ROI, so here I explore different types of partnerships, how to increase their potential and measure them.

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Tools To Measure and Impact Social Media ROI

October 18th, 2009 1 comment

group_handsMy boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how?  It sounded like a good next post.

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How To Measure Soft ROI

October 11th, 2009 2 comments

measuring_tapeIn my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI.  In this post, I provide some ways to measure it.

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The Softer Side of Marketing ROI

October 4th, 2009 8 comments

mother henI hear the terms “hard ROI” and “soft ROI” quite a bit, so I want to evaluate what this means in a two-part blog series.  First, I will look at what is meant by “soft ROI,” since I’m feeling warm-and-fuzzy today. The next post will cover how to measure it. Read more…

B2B2C: Are We Not All Marketing to People?

September 29th, 2009 4 comments

B2B2CI read a blog posting recently by Marketo, which postulates that there is no longer a difference between B2B and B2C marketing.  Since “our jobs are our lives and our lives are our jobs,” we should be using communications that speak to them the same.  Are the lines now blurred so far that they really have merged into a B2B2C reality?  Taking a look at other recent articles, I want to explore further how they are now same and what may forever be different.

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How to Calculate Marketing ROI

September 24th, 2009 11 comments

money_in_clampI’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future.  For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help.  If you find this too technical, jump to the SUMMARY at end. Read more…