The marketing checkup
Find the next useful improvement in your marketing. Write a short, specific answer to each question.
- What outcome do you want? Name one business result and a time period, such as more qualified inquiries this quarter.
- Who are you trying to reach, and what are you offering? Describe the people you serve, their problem, and the next step your offer helps them take.
- How does someone move from discovering you to taking that step? Map the journey. Note where people may get confused, lose interest, or need more information.
- What evidence will tell you whether it works? Choose a measure tied to the outcome. Name where you will check it and how often.
- What does the effort cost, and what value does it create? Include time, money, and tools. Describe the value you can observe, including customer feedback, useful relationships, or sales.
- What small experiment could reduce uncertainty? State one change and what result would support keeping it. Set a review date.
- What is the next action? Pick one task for this week. Name who owns it and when you will review what happened.
Keep your answers somewhere you can revisit. Choose a clear next step, then learn from what happens.