February 2026 – Marketing ROI or DIE!

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B2B Content Strategy: Help Buyers Make a Decision

February 27, 2026Rebekah PaulComments Off

What does a prospect need to believe before buying from you? And what would help them decide whether that belief is justified?…

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Content & Search

A Content Strategy Template You’ll Actually Use

February 20, 2026Rebekah PaulComments Off

I want a content strategy template to help someone make a decision while there is still a decision to make. Should we fund this series? Who needs it? What would we stop doing to make…

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Marketing Strategy

What Brand Positioning Examples Can Actually Teach You

February 6, 2026October 23, 2026Rebekah PaulComments Off

Brand positioning examples are easy to admire and surprisingly easy to misuse. You find a famous company with a clear message, borrow its tone, and hope some of the confidence transfers. The page may sound…