Exploring what makes marketing deliver results.
A small business can spend a surprising amount of money trying to find out whether its marketing makes money. There is a certain efficiency to losing money in two departments at once. Before buying another platform, build a basic tracking system with what you already use: a spreadsheet, your sales records, and a CRM if […]
Ask ChatGPT who your customers are, what they want, and why they buy. You’ll probably get an answer that sounds reasonable. That’s the problem. Reasonable is a very low bar for something you’re about to build a marketing budget around. Can ChatGPT do your market research? It can help with substantial parts of it: organizing […]