Content & Search

Publishing three blog posts a week won’t help if none of them answer a question your customers actually have. “We need more content” gives you a production target. You still need a reason for each piece to exist. Here’s a fictional example you can adapt. The bookkeeping firm, audience, questions, and plan are hypothetical. They […]

Before you put another keyword into a content calendar, ask a less comfortable question: would a customer actually ask about this, and can we give them a useful answer? If the honest answer is no, search volume won’t rescue the article. Would a customer ask you this? Search terms are clues to people’s questions. They […]

A visitor can read a page, understand every word, and still leave unable to make a decision. That is the website content problem I find most useful to examine. The page may be polished. It…

What does a prospect need to believe before buying from you? And what would help them decide whether that belief is justified?…

I want a content strategy template to help someone make a decision while there is still a decision to make. Should we fund this series? Who needs it? What would we stop doing to make…