AI & Research

Before writing a customer survey, I would write the decision it is supposed to improve. “Understand our customers better” is a reasonable ambition, but it does not tell anyone which questions belong in the survey…

Ask ChatGPT who your customers are, what they want, and why they buy. You’ll probably get an answer that sounds reasonable. That’s the problem. Reasonable is a very low bar for something you’re about to build a marketing budget around. Can ChatGPT do your market research? It can help with substantial parts of it: organizing […]

Buying marketing is easy compared with deciding what you need to learn first. You can approve a campaign, order a website, or hire an agency while several expensive questions remain unanswered. Who has this problem?…