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Month: April 2026

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Marketing Automation

How to Choose Marketing Software Without Buying Another Problem

April 17, 2026Rebekah PaulComments Off on How to Choose Marketing Software Without Buying Another Problem

A software demo usually shows a cooperative version of your business. The data is tidy. The permissions are correct. Every customer takes a recognizable path. I want to know what happens when someone enters the…

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Email Marketing

Which Marketing Emails Are Worth Automating?

April 3, 2026Rebekah PaulComments Off on Which Marketing Emails Are Worth Automating?

I would rather receive one useful email at the right moment than a beautifully organized sequence that has nothing to do with what I need. That is also how I would decide what a business…

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