I would rather receive one useful email at the right moment than a beautifully organized sequence that has nothing to do with what I need. That is also how I would decide what a business…
Email Marketing
Email programs, customer communication, and profitability.
Is Email Marketing Profitable for Your Business? Here’s How to Tell
Email marketing is profitable when the additional contribution it generates exceeds the full cost of running the program. To find out whether it pays off for your business, examine the costs, the customer response, and the evidence behind the revenue attributed to email. A high adoption rate does not tell you what share of a […]